Analytics Table Configuration

This panel allows you to customize your analytics report depending on the data you need.

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You can customize your report with the desired metrics via the Settings button.

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Available Metrics

MetricsDescription
BidsTotal number of Bid requests
WinsTotal number of Wins
Win RateWins to Bids percentage
ImpressionsTotal number of Impressions
ClicksTotal number of Clicks
eCPMCost per Mile
CTRClick-through rate percentage
eCPCCost per Click
SpendCosts of the Wins
ActionTotal number of Actions
ROASReturn on Ad Spend
ROIReturn on investment
CCRClicks to Conversions rate
Video 100%Total number of completed displays of Video ads
SkipTotal number of Video Ads that were skipped
MidpointTotal number of Video ads that were viewed by 50%
First QuartileTotal number of Video ads that were viewed by 25%
Third QuartileTotal number of Video ads that were viewed by 75%

You can also add three different Actions to your report that will have such metrics as:

Action MetricsDescription
VPCValue-per-conversion
RevenueCost of the Actions
ICRAction to Impression percentage

You can customize your Actions' names here or in the User Profile.


Further Reading