Analytics Table Configuration

This panel allows you to customize your analytics report depending on the data you need.

You can customize your report with the desired metrics via the Settings button.You can customize your report with the desired metrics via the Settings button.

You can customize your report with the desired metrics via the Settings button.

Available Metrics

Metrics

Description

Bids

Total number of Bid requests

Wins

Total number of Wins

Win Rate

Wins to Bids percentage

Impressions

Total number of Impressions

Clicks

Total number of Clicks

Action

Total number of Actions

CTR

Click-through rate percentage

CPC

Cost per Click

CCR

Clicks to Conversions rate

CPM

Cost per Mile

Bid Price

The average bid price value for the campaign

Bid Floor

The average bid floor value

ROAS

Return on Ad Spend

ROI

Return on investment

Spend

Costs of the Wins

Video 1Q

Total number of Video ads that were viewed by 25%

Video 100%

Total number of completed displays of Video ads

You can also add three different Actions to your report that will have such metrics as:

Action Metrics

Description

VPC

Value-per-conversion

Revenue

Cost of the Actions

ICR

Action to Impression percentage

CPA

Cost per Action

You can customize your Actions' names here or in the User Profile.


Further Reading