Epom DSP Help Center

Banner

Using Banner creative type you have the ability to set up with a local image or simple or 3rd party ad tag. Fill out banner’s Name and settings:

Basic Settings:

Device Type: Desktop, Phone, Tablet;
Traffic type: Site, App;
Bid Price (CPM) - CPM price of the banner. Overrides Campaign price for this banner;
Frequency Cap (24 Hours) - banner view by unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
Frequency Cap (30 days) - banner view by unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Creative Attributes - media attributes of the creative.
Creative Category - category of ad that will be displayed.

Ad Markup:

The creative can be generally set in 3 different ways: as a 3rd party ad tag, be chosen from the creative library or as a local image.

  • Size - IAB standard banner sizes or Custom size;
  • Width - width in px;
  • Height - height in px;
  • Ad Markup - field for banner tag;
  • Macro List(link) - click to add needed dynamic macro(s);
  • Landing Page TLD - landing page top level domain;
  • Creative Category - category of ad that will be displayed.

Targeting Options:

  • Fold position - where the banner should be displayed;
  • Connection type: Unknown, Ethernet, WIFI, Carrier;
  • Category - IAB category;
  • Interstitial - is used to serve pops.

Banner


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