Banner

This creative type contains a simple image ad. You can choose a local image, one of the already uploaded image creatives from the Creative Library, or use a 3rd party tag.

To set up a Banner creative type, fill in the Name and settings.

Basic Settings

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  • Bid Price — CPM/CPC bid price inherited from the Campaign level. Campaign bid price for this creative.
  • Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
  • Frequency Cap (30 days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Ad Markup

Here you can choose the banner's type and apply additional settings.

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The Banner creative can be set in 3 different ways: as a local image, as one of the already uploaded image creatives from the Creative Library, or as a 3rd party tag.

  • Size (for 3rd party ad tag) — IAB standard banner sizes or Custom size.
  • Width — width in px.
  • Height — height in px.
  • Target URL — landing page URL.
  • Macros List — click to add needed dynamic macro(s).
  • Advertiser Domains (TLD) — advertiser domain(s), for example: epom.com. If an incoming bid request contains the specified domain(s) in the 'badv' field, block-list is applied.
  • Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' filed, block-list is applied.
  • Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' filed, block-list is applied.
  • Creative API Frameworks — API frameworks. Should only be used if required by an SSP.
  • Ad Markup (for 3rd party ad tag) — field for the 3rd party banner tag.

Further Reading

You may want to check other available Creative types: