Basic Settings

Essentials for your success in programmatic.

After pressing the CREATE NEW CAMPAIGN button, the Basic Settings tab will open.

Set the campaign name and fill its settings.

  • Default Bid Price - Bid price for the Campaign;
  • Max Bid Price - Bid price upper limit in the case Bid Multipliers is applied;
  • Select Payment Model - CPM (cost per mile) or CPC (cost per click);
  • Select Auction Type - apply First price and/or Second price auction type for this campaign. Both applied by default;
  • Flight Dates - timeframe of your Campaign;
  • Frequency Cap - ad view by a unique user per 24 hours and/or 30 days;
  • Lifetime Limits - the amount of money (Max Spend) or the number of impressions (Max Impressions) this Campaign can buy during its lifetime;
  • Daily Limits - the amount of money (Max Spend) or the number of impressions (Max Impressions) this Campaign can buy daily.
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If your Campaign is promoting a specific App, you can include it into the Advertised Application.

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Please note!

Advertised Application is required for the Apple™ SKAdNetwork integration.

Press the Next button to move to the next campaign settings tab.

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Further Reading

When you press the NEXT button, you'll see the next Campaign settings page: