Basic Settings

After pressing the Create New Campaign button, the Basic Settings tab will open.

Set the campaign name and fill its settings.

• Default Bid Price - Bid price for the Campaign;
• Max Bid Price - Bid price upper limit in the case Bid Multipliers is applied;
• Select Payment Model - CPM (cost per mile) or CPC (cost per click);
• Select Auction Type - apply First price and/or Second price auction type for this campaign. Both applied by default;
• Flight Dates - timeframe of your Campaign;
• Frequency Cap - ad view by a unique user per 24 hours and/or 30 days;
• Lifetime Limits - the amount of money (Max Spend) or the number of impressions (Max Impressions) this Campaign can buy during its lifetime;
• Daily Limits - the amount of money (Max Spend) or the number of impressions (Max Impressions) this Campaign can buy daily.

If your Campaign is promoting a specific App, you can use an Advertised Application:

• Press the Edit button.
• Add Advertiser Application ID.
• Confirm an ID.
• Activate an "Include" checkbox in order to apply this option.

Now installs of a specified App can be attributed to this campaign

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Please note!

Advertised Application is required for the Apple™ SKAdNetwork integration.

Press the Next button to move to the next campaign settings tab.