Debug Reasons
Here you can find a list of all debug reasons and their description.
| Name | Title | Description |
|---|---|---|
| UNKNOWN | Not supported or unknown reason | Oops there was a technical error if it takes more than 25% contact support |
| QUOTA | Quota exceeded | Impression's, click's or budget's limit is exceeded |
| FLIGHT_DATES | Request date not in campaign flight dates | Incoming bid request date not in campaign flight dates. |
| BILLING | Insufficient funds | Insufficient funds. Please deposit funds to your balance |
| MEDIA_TYPE | "Inappropriate media type" | Creative media type doesn't correspond to incoming bid requests |
| SIZES | Inappropriate creative size | Creative size doesn't correspond to incoming bid requests |
| BID_FLOOR | Bid floor | Bid price is lower than bid floor |
| BID_FLOOR_FILTER | Bid floor | Bid price is lower than bid floor |
| DD_BID_FLOOR_FILTER | PMP deal bid floor | Bid Price is lower than PMP deal bid floor |
| POP_TYPE_FILTER | Pop type filter | Pop traffic is expected |
| STORE_TYPE_FILTER | App store filter | Excluded due to the application store targeting |
| PRICING_MODEL_FILTER | Pricing model filter | Excluded due to the chosen pricing model |
| IFRAME_TYPE_FILTER | Iframe type filter | Iframe traffic is setup on SSP |
| IN_BANNER_VIDEO_FILTER | In-banner video filter | In-banner video traffic is blocked |
| CREATIVE_CAPPING | Creative capping | Excluded due to the Capping |
| DEVICE_IFA | Device IFA | Excluded due to the IFA invalidity |
| PRIVATE_AUCTION | Private auction filter | Excluded by private auction |
| GOOGLE_CID_FILTER | Google CID filter | Excluded by Google Campaign ID filter |
| NATIVE_IMPRESSION_FILTER | Native impression filter | Excluded due to incomparable native assets |
| NATIVE_ASSETS_TITLE | Native assets by title filter | Excluded due to incomparable native asset 'Title' |
| NATIVE_ASSETS_DATA | Native assets by data filter | Excluded due to incomparable native asset 'Data' |
| NATIVE_ASSETS_IMAGE | Native assets by img filter | Excluded due to incomparable native asset 'Img' |
| RECENCY_CAP | Recency Capping | Excluded due to the recency capping settings |
| INACTIVE_USER_FILTER | Inactive user/campaign filter | The user or campaign has an inactive status |
| MINIMAL_BID_PRICE_FILTER | Minimal bid price filter | Bid price in the request is lower than minimal bid price |
| IMP_POP_TYPE_FILTER | Impression pop type filter | Impression is popup, creative is not |
| GEO_FENCE_FILTER | Geo-fence filter | The location is not included in the geo-fencing hyperlocal targeting |
| EXT_VALUES_FILTER | Ext values filter | Excluded by the value(s) of parameter(s) passed in ext |
| EXT_VALUES_IMPRESSION_FILTER | Ext values impression filter | Excluded by ext impression value. |
| ENABLED_CREATIVE_TYPES_FILTER | Unavailable creative type | Excluded due to the unavailable creative type |
| REQUEST_RISK_FILTER | Request risk filter | Rejected by the traffic quality monitoring system |
| CURRENCY_EXCHANGE | Bid request currency | Excluded due to bid request currency not matched to DSP's currency |
| GEO_LOCATION_WHITE | Geo location allowlist | A specific Geo location is not in allowlist |
| GEO_LOCATION_BLACK | Geo location blocklist | A specific Geo location is in blocklist. |
| FOLD_POSITION_WHITE | Fold position | Bid request fold position is not allowed |
| FOLD_POSITION_BLACK | Fold position | Bid request fold position is blocked |
| CATEGORY_WHITE | IAB Category allowlist | A specific IAB category is not in allowlist |
| CATEGORY_BLACK | IAB Category blocklist | A specific IAB category is in blocklist |
| LANGUAGE_WHITE | Language allowlist | A specific language is not in allowlist |
| LANGUAGE_BLACK | Language blocklist | A specific language is in blocklist |
| USER_AGENT_WHITE | User agent allowlist | A specific user agent is not in allowlist |
| USER_AGENT_BLACK | User agent blocklist | A specific user agent is in blocklist |
| BROWSER_WHITE | Browser allowlist | A specific Browser is not in allowlist. |
| BROWSER_BLACK | Browser blocklist | A specific Browser is in blocklist |
| SSP_WHITE | SSP allowlist | A specific SSP is not in allowlist |
| SSP_BLACK | SSP blocklist | A specific SSP is in blocklist |
| DMP_WHITE | DMP allowlist | A specific DMP is not in allowlist. |
| DMP_BLACK | DMP blocklist | A specific DMP is in blocklist |
| DATE_TIME_WHITE | Date time allowlist | A specific datetime is not in allowlist |
| DATE_TIME_BLACK | Date time blocklist | A specific datetime is in blocklist |
| DEVICE_TYPE_WHITE | Device type allowlist | A specific device type is not in allowlist |
| DEVICE_TYPE_BLACK | Device type blocklist | A specific device type is in blocklist |
| DEVICE_VENDOR_WHITE | Device vendor allowlist | A specific device vendor is not in allowlist |
| DEVICE_VENDOR_BLACK | Device vendor blocklist | A specific device vendor is in blocklist |
| CONNECTION_TYPE_WHITE | Connection type allowlist | A specific connection type is not in allowlist |
| CONNECTION_TYPE_BLACK | Connection type blocklist | A specific connection type is in blocklist |
| SSP_ENDPOINT_WHITE | SSP endpoint allowlist | A specific SSP endpoint is not in allowlist |
| SSP_ENDPOINT_BLACK | SSP endpoint blocklist | A specific SSP endpoint is in blocklist |
| INTERSTITIAL_WHITE | Interstitial allowlist | Only interstitial type is allowed |
| INTERSTITIAL_BLACK | Interstitial blocklist | Interstitial type is blocked |
| APP_STORE_CATEGORIES_WHITE | App Store categories allowlist | A specific App Store(iOS) category is not in allowlist |
| APP_STORE_CATEGORIES_BLACK | App Store categories blocklist | A specific App Store(iOS) category is in blocklist |
| PLAY_STORE_CATEGORIES_WHITE | Google Play Store categories allowlist (Android) | A specific Google Play Store(Android) category is not in allowlist |
| PLAY_STORE_CATEGORIES_BLACK | Google Play Store categories blocklist (Android) | A specific Google Play Store(Android) category is in blocklist |
| TRAFFIC_TYPE_WHITE | Ad supported content allowlist | A specific ad supported content(sites or applications) is not in allowlist |
| TRAFFIC_TYPE_BLACK | Ad supported content blocklist | A specific ad supported content(sites or applications) is in blocklist |
| DEAL_BLACK | PMP Deal ID allowlist | PMP Deal ID is not in allowlist |
| DEAL_WHITE | PMP Deal ID blocklist | PMP Deal ID is in blocklist |
| VIDEO_DURATION | Video | Creative video with such duration is not eligible to serve |
| CARRIER_WHITE | Carrier allowlist | A specific carrier is not in allowlist |
| CARRIER_BLACK | Carrier blocklist | A specific carrier is in blocklist |
| AUCTION_TYPE_WHITE | Auction type | Bid request auction type not allowed |
| AUCTION_TYPE_BLACK | Auction type | Bid request auction type blocked |
| IOS_14_SKADN_WHITE | Not Apple's iOS 14.5+ SKAdNetwork request | Not Apple's iOS 14.5+ SKAdNetwork request |
| IOS_14_SKADN_BLACK | Apple's iOS 14.5+ SKAdNetwork requests blocked | Apple's iOS 14.5+ SKAdNetwork requests blocked |
| AGE_CATEGORY_WHITE | Age allowlist | A specific age is not in allowlist |
| AGE_CATEGORY_BLACK | Age blocklist | A specific age is in blocklist |
| GENDER_WHITE | Gender allowlist | A specific gender is not in allowlist |
| GENDER_BLACK | Gender blocklist | A specific gender is in blocklist |
| OS_VERSION_WHITE | Operating system or version allowlist | A specific OS or OS version is not in allowlist |
| WINDOWS_VERSION_BLACK | Windows version blocklist | A specific Windows OS version is in blocklist |
| LINUX_VERSION_BLACK | Linux version blocklist | A specific Linux version is in blocklist |
| MAC_OS_VERSION_BLACK | macOs version blocklist | A specific macOS version is in blocklist |
| ANDROID_VERSION_BLACK | Android version blocklist | A specific Android OS version is in blocklist |
| IOS_VERSION_BLACK | iOS version blocklist | A specific iOS version is in blocklist |
| WINDOWS_PHONE_VERSION_BLACK | Windows phone version blocklist | A specific Windows phone OS version is in blocklist |
| BROWSER_VERSION_WHITE | Browser version allowlist | A specific Browser version is not in allowlist |
| FIREFOX_VERSION_BLACK | Firefox version blocklist | A specific Firefox browser version is in blocklist |
| SEAMONKEY_VERSION_BLACK | Seamonkey version blocklist | A specific Seamonkey browser version is in blocklist |
| CHROME_VERSION_BLACK | Chrome version blocklist | A specific Chrome browser version is in blocklist |
| CHROMIUM_VERSION_BLACK | Chromium version blocklist | A specific Chromium browser version is in blocklist |
| SAFARI_VERSION_BLACK | Safari version blocklist | A specific Safari browser version is in blocklist |
| OPERA_VERSION_BLACK | Opera version blocklist | A specific Opera browser version is in blocklist |
| IE_VERSION_BLACK | Internet Explorer version blocklist | A specific Internet Explorer browser version is in blocklist |
| EDGE_VERSION_BLACK | Edge version blocklist | A specific Edge browser version is in blocklist |
| CATALOG_WHITE | Filters allowlist | Specific filter's value are not in allowlist |
| DOMAIN_BLACK | Domain blocklist | Bid request site domain is in blocklist |
| IP_BLACK | Ip blocklist | Bid request user IP is in blocklist |
| PUBLISHER_ID_BLACK | Publisher ID blocklist | Bid request publisher ID is in blocklist |
| APP_NAME_BLACK | App name blocklist | Bid request application name is in blocklist |
| DEVICE_ID_BLACK | Device blocklist | Bid request user device is in blocklist |
| BUNDLE_ID_BLACK | App bundle blocklist | Bid request application bundle is in blocklist |
| SITE_ID_BLACK | Site ID blocklist | Bid request site ID is in blocklist |
| BCAT_BLACK | SSP blocked IAB categories blocklist | A specific IAB category ID is blocked by SSP |
| BCAT_WHITE | SSP blocked IAB categories allowlist | A specific IAB category ID is blocked by SSP |
| BADV_BLACK | SSP blocked advertisers blocklist | Advertiser is blocked by SSP.", "BADV black |
| BADV_WHITE | SSP blocked advertisers allowlist | Advertiser is blocked by SSP.", "BADV white |
| BATTR | Creative blocked attribute blocklist | Creative attributes are blocked by SSP |
| DEVICE_HWV_WHITE | Device hwv allowlist | A specific device hardware version is not in allowlist |
| DEVICE_HWV_BLACK | Device hwv blocklist | A specific device hardware version is in blocklist |
| VIDEO_API_BLACK | Video API frameworks blocklist | Video API frameworks are in blocklist |
| VIDEO_API_WHITE | Video API frameworks allowlist | Video API frameworks are not in allowlist |
| BANNER_API_BLACK | Banner API frameworks blocklist | Banner API frameworks are in blocklist |
| BANNER_API_WHITE | Banner API frameworks allowlist | Banner API frameworks are not in allowlist |
| VIDEO_COMPANION_TYPE_BLACK | Video companion type blocklist | Video companion type is in blocklist |
| VIDEO_COMPANION_TYPE_WHITE | Video companion type allowlist | Video companion type is not in allowlist |
| VIDEO_START_DELAY_WHITE | Video start delay allowlist | Inventory video start delay doesn't correspond to the video banner settings |
| VIDEO_MIME_BLACK | Video MIME type blocklist | Acceptable Video MIME type is not in allowlist |
| VIDEO_MIME_WHITE | Video MIME type allowlist | Acceptable Video MIME type is in blocklist |
| VIDEO_REWARDED_BLACK | Rewarded video blocklist | Rewarded video is excluded on campaign level, but bid request is rewarded video |
| VIDEO_REWARDED_WHITE | Rewarded video allowlist | Rewarded video is included on campaign level, but bid request is not rewarded video |
| VALID_IFA_BLACK | Invalid IFA | Invalid IFA is expected |
| VALID_IFA_WHITE | Valid IFA | Valid IFA is expected |
| REGS_COPPA_BLACK | COPPA | Excluded due to the COPPA filter settings |
| REGS_COPPA_WHITE | COPPA | Excluded due to the COPPA filter settings |
| USER_SEGMENT_BLACK | User's segment blocklist | A specific user's segment is in blocklist |
| USER_SEGMENT_WHITE | User's segment allowlist | A specific user's segment is not in allowlist |
| VIDEO_PROTOCOL_BLACK | Video protocol blocklist | A specific video protocol is in blocklist |
| VIDEO_PROTOCOL_WHITE | Video protocol allowlist | A specific video protocol is not in allowlist |
| VIDEO_MAX_DURATION_WHITE | Video max duration filter | Video max duration filter |
| VIDEO_MAX_DURATION_BLACK | Video max duration filter | Video max duration filter |
| VIDEO_MIN_DURATION_WHITE | Video min duration filter | Video min duration filter |
| VIDEO_MIN_DURATION_BLACK | Video min duration filter | Video min duration filter |
| VIDEO_ORIENTATION_WHITE | Video orientation filter | The video orientation doesn't correspond to the video banner settings |
| INTERSTITIAL_ORIENTATION_WHITE | Interstitial orientation filter | Interstitial orientation selected on the creative is different from orientation provided in bid request |
| TAG_ID_BLACK | Ad placements blocklist | A specific ad placements is in blocklist |
| TAG_ID_WHITE | Ad placements allowlist | A specific ad placements is not in allowlist |
| KEYWORDS_WHITE | Keywords allowlist | A specific keyword(s) is not in allowlist |
| USER_KEYWORDS_BLACK SITE_APP_KEYWORDS_BLACK | User keywords filter blocklist | User keyword(s) is in blocklist |
| SITE_APP_KEYWORDS_BLACK | Site/App keywords filter blocklist | Site/App keyword(s) is in blocklist |
| CONTENT_KEYWORDS_BLACK | Content keywords filter blocklist | Content keyword(s) is in blocklist |
| OUTBID | Outbid | Internal auction outbid |
| DSS_FILTER | DSS filter | Decision Support System filter |
| TECHNICAL_ISSUE | Bid request processing fail | Oops there was a technical error if it takes more than 25% contact support |
Updated 6 months ago