This page allows you to manage allow/block lists to be used for Campaigns Targeting.


When you should use Filters

Let’s say you’re buying in-app traffic from multiple SSPs. Some of the apps you’re buying work really well while others don’t perform as you expect.
In this case you can create a filter that will act as a blacklist and populate it with low performing apps, then apply said filter to the campaign to omit those apps from selling you traffic.

Such Filter types are available:

  • Domain URL;
  • Site/App ID;
  • Publisher ID;
  • App Name;
  • Device ID;
  • User IP;
  • Bundle ID.

In order to add a new Filter, please follow the steps below:

  1. Click the CREATE NEW LIST button.

Add list pop-up window will be displayed:

Enter your list name and click the Save buttonEnter your list name and click the Save button

Enter your list name and click the Save button

  1. You can edit the list name by clicking the Edit button:
  1. Click the filter name to edit your list. Then press the UPDATE button.
  • The Update list pop-up window will appear:
Type elements manually or upload file (.csv, .txt)Type elements manually or upload file (.csv, .txt)

Type elements manually or upload file (.csv, .txt)

  1. Select the needed parameters for your list and enter filter elements. Each filter element should be added from a new line.
  2. Click the APPLY button.

You can easily edit your lists:

  • Click the UPDATE button to add a new element.
  • Click the DELETE button to delete chosen element.

Once you create a Filter, it can be used for the Campaigns Targeting:

Further Reading

Check the Campaign Targeting Options where the Filters can be applied: