Filters

This page allows you to manage allow/block lists to be used for Campaigns Targeting.

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When you should use Filters

Let’s say you’re buying in-app traffic from multiple SSPs. Some of the apps you’re buying work really well while others don’t perform as you expect.
In this case you can create a filter that will act as a blacklist and populate it with low performing apps, then apply said filter to the campaign to omit those apps from selling you traffic.

Such Filter types are available:

  • Domain URL;
  • Site/App ID;
  • Publisher ID;
  • App Name;
  • Device ID;
  • User IP;
  • Bundle ID.

In order to add a new Filter, please follow the steps below:

  1. Click the CREATE NEW LIST button.
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Add list pop-up window will be displayed:

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Enter your list name and click the Save button

  1. You can edit the list name by clicking the Edit button:
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  1. Click the filter name to edit your list. Then press the UPDATE button.
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  • The Update list pop-up window will appear:
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Type elements manually or upload file (.csv, .txt)

  1. Select the needed parameters for your list and enter filter elements. Each filter element should be added from a new line.
  2. Click the APPLY button.

You can easily edit your lists:

  • Click the UPDATE button to add a new element.
  • Click the DELETE button to delete chosen element.
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Once you create a Filter, it can be used for the Campaigns Targeting:

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Further Reading

Check the Campaign Targeting Options where the Filters can be applied: