Media planning feature is designed to analyse SSPs traffic parameters and use it for Campaigns targeting.
The panel displays received data from SSP grouped by SSP, Country, Placement size and Placement type (list or chart view mode).
You can Get Report for Today, Last 7 days or Last 30 days. Planning table will appear:
Planning table contains Website/Application, Estimated impressions, Floor CPM, Win CPM and CTR columns.
Additional filters: Browser, Country, Device brand and Device model are also available.
In case if any of website/application's parameters suits you, it's possible to add them to the Filters and then use for Campaigns targeting. To do this, please follow the steps below:
- Press + icon in the required row. Select filters pop-up window will appear:
- Click Add on required Filter and press OK.
As a result, required website/application will be added to selected Filter and can be used in targeting.
Updated about a year ago