Optimization

The optimization tab of your campaign looks like this by default. Let's find out what does each feature mean.

Bidding Strategy

You can set a Bidding Strategy:

• Normal - will spend your budget as fast as possible.
• Balanced - will allocate it evenly throughout the day. To enable it you must have Daily Max Spend set in the Basic Settings.

Other

Recency Cap - allows to cap the bidding per one user for the specified time in seconds (MIN 60 - MAX 3600)

Exposure time multiplier - allows to decrease the bid price exponentially as the number of views per single user increases.

Bid Floor Price - Bid Floor Price Incrementer overrides the bid price and forces the campaign to bid with a price that matches the bid floor from incoming requests + the value specified in the Bid Floor Increment field.

Tracking Links

You can set two types of tracking links for the campaign, that can be used for 3rd-party events tracking.

HTML Code - used for tracking pixels. It will be added to the ad markup of the campaign's creatives and fired each time SSP executes the ad markup.

Beacon URL - used for tracking URL. It will be added to the Target URLs of the campaign's creatives and fired each time the banner is clicked.

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Please note

Tracking pixel on the campaign level will override Global Tracking Pixel settings.

Attribution Links - provides a possibility to notify 3rd Party Network about user interaction with the ad(Impression, Click, Conversion)

When all the settings are done press the Save button. New Creative form will be displayed.