Pop-up banner is quite simple configurable. Options listed below:
Device Type: Desktop, Phone, Tablet;
Traffic type: Site, App;
Bid Price (CPM) - CPM price of the banner. Overrides Campaign price for this
Frequency Cap (24 Hours) - banner view by unique user per 24 hours.
Overrides Campaign Frequency Cap for this banner.
Frequency Cap (30 days) - banner view by unique user per 30 days. Overrides
Campaign Frequency Cap for this banner.
Creative Attributes - media attributes of the creative.
Creative Category - category of ad that will be displayed.
Popup page URL - URL of the page which should be poped.
- Fold position - where the banner should be displayed;
- Connection type: Unknown, Ethernet, WIFI, Carrier;
- Category - IAB category;
- Interstitial - is used to serve pops.