Postback Settings

This is a mechanism that allows an advertiser or MMP to notify the WL DSP about the clicks and conversions.

Our system supports 3 Actions that can correspond to any events you want to track, for example, application Installs and in-app post-install activities.

The Postback URLs are used to track these actions. Usually, the Actions are tracked by the Mobile Measurement Partners.

How to use Postback URLs

  1. Log into your account.
  2. Open the Campaigns tab.
  3. Open one of the Creative.
  4. Add the macro $!{tid} in the ad markup or target URL of the Creative:

For 3rd Party Ad Tag creative, the macro should be added in the ad markup:


For Local creative, the macro should be added in the target URL:

  1. Copy the postback link from the Postback Settings panel in your DSP on the banner and pass it to the advertiser.

When the ad markup is executed or the banner is displayed and the target URL is reached, the value for the $!{tid} macro will be generated and displayed in the link.

Then the generated value of $!{tid} should be added to the postback URL. The postback URL should be then fired to score the conversion or click.


Please note!

If you're using any conversion tracking system, please add the $!{tid} macro to the target URL/Ad Markup using the parameter from your conversion tracking system.

Then use your conversion tracking system to get the value of this parameter and pass it to the postback URL.$!{tid}&rurl=[destination_url]$!{tid}&event=0&price=1.23


Tips & Tricks

You can specify up to 3 different events. You can use the event parameter with the values of 0, 1, 2 to count the conversions for different events. These events correspond to the 3 Actions available in the Analytics reports columns:

  • &event=0 is the first Action
  • &event=1 is the second Action
  • &event=2 is the third Action

You can customize these Actions' names either via the Analytics configuration, or via the User Profile.

If you need, you can pass the conversion price value in a postback with the optional price parameter.