Push

This creative type contains variation of an IAB Native Ad specified for Push Notifications.

To create a new Push creative type please fill in the mandatory field Name and settings listed below.

Basic Settings

  • Bid Price — CPM/CPC bid price inherited from the Campaign level. Campaign bid price for this creative.
  • Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
  • Frequency Cap (30 days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Ad Markup

The Icon, Main, and Logo images can be generally set in 3 different ways: as a local image, as one of the already uploaded image creatives from the [Creative Library](doc:creative-library), or as a 3rd party tag.The Icon, Main, and Logo images can be generally set in 3 different ways: as a local image, as one of the already uploaded image creatives from the [Creative Library](doc:creative-library), or as a 3rd party tag.

The Icon, Main, and Logo images can be generally set in 3 different ways: as a local image, as one of the already uploaded image creatives from the Creative Library, or as a 3rd party tag.

  • Icon Image - field for uploading the icon image;
  • Main Image - field for uploading the main image;
  • Logo Image - field for uploading the logo image;
  • CTA - call to action text.
  • Advertiser Domains (TLD) — advertiser domain(s), for example: epom.com. If an incoming bid request contains the specified domain(s) in the 'badv' field, block-list is applied.
  • Click URL - landing page URL where the user will be directed after the click.
  • Macros List - click to add needed dynamic macro(s).
  • Title - ad title text.
  • Sponsored - sponsor name text.
  • Description - push ads text description.
  • Rating - set the rating of a push ad.
  • Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' field, block-list is applied.
  • Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' field, block-list is applied.

Further Reading

You may want to check other available Creative types: