Video

This creative type contains a video ad. You can choose a local video, one of the already uploaded video creatives from the Creative Library, or use a 3rd party VAST tag.

To create a new Video creative type please fill in the mandatory field Name and settings listed below.

Basic Settings

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  • Bid Price — CPM/CPC bid price inherited from the Campaign level. Overrides Campaign bid price for this creative.
  • Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
  • Frequency Cap (30 days) — banner views by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Ad Markup

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The Video creative can be set in 3 different ways: as a local video, as one of the already uploaded video creatives from the Creative Library, or as a 3rd party VAST tag.

  • Target URL - landing page URL;
  • Macros List - click to add needed dynamic macro(s);
  • Advertiser Domains (TLD) — advertiser domain(s), for example: epom.com. If an incoming bid request contains the specified domain(s) in the 'badv' field, block-list is applied.
  • Add Companion - you can set up a VAST companion ad;
  • Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' field, block-list is applied.
  • Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' field, block-list is applied.
  • Interstitial - specifies if the video should be served as an interstitial ad.
  • Min duration - minimal video ad duration;
  • Max duration - maximal video ad duration;
  • Duration (for VAST tags) - video ad duration;
  • Wrapper Type (for VAST tags) - specifies if the VAST URI or VAST Tag Markup;
  • Video start delay - defines the start point of ads;

Advanced Options

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  • Video Companion Type - types of resources for companion ads;
  • Video MIME type - types resources for video ad;
  • Protocols - VAST protocol version;
  • Creative API Frameworks — API frameworks. Should only be used if required by an SSP.
  • Rewarded (If Supported by SSP) - makes video rewarded in a case it is supported by SSP.
  • MoPub Crtype - If your SSP is MoPub, fill in the MoPub creative type here.

Further Reading

You may want to check other available Creative types: